How to Add Video to Your Amazon Listing

Wondering if it’s possible to add videos to your Amazon listings without receiving an invite to Vendor Central? Your search is over! We’ve spoken with Amazon executives and several of the top third party Seller Central Amazon sellers to find the best ways to add videos to your listings.

There’s no doubt about it, having a video on your listing will drastically increase your conversion rate. Few listings on Amazon have videos, which will help you stand out from the competition. Additionally, ...

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Posted in E-Commerce

How to Optimize Your Amazon Product Title to Increase Conversions

Adapting Your Product Title to Improve Your Conversion Rates

How many times have you been shopping on Amazon and seen product titles that look like this?

Bad Example of Titles

An increasing number of sellers are adopting this strategy of flooding the product title with as many keywords as possible, in an effort to try and rank higher for those keywords. While this strategy may be effective for increasing your keyword ranking, it certainly is not effective in gaining conversions. Take a look at this product...
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Posted in E-Commerce

Pro-tip: Using Professional Product Photography to Increase Conversions

We've all been there...months of product research, market validation, finding supplies to source your product, obsessing over listing details and trying to rank organically in the search results. Now, after all this preparation, you're finally ready to list your product. 

But all of your hard-work could go to waste if you don't focus on arguably the most important feature of an Amazon listing: product photography. The competition for Amazon sellers has never been fiercer, so in order to st...
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Posted in E-Commerce
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