How to Add Video to Your Amazon Listing

Wondering if it’s possible to add videos to your Amazon listings without receiving an invite to Vendor Central? Your search is over! We’ve spoken with Amazon executives and several of the top third party Seller Central Amazon sellers to find the best ways to add videos to your listings.

There’s no doubt about it, having a video on your listing will drastically increase your conversion rate. Few listings on Amazon have videos, which will help you stand out from the competition. Additionally, it gives you the opportunity to sell your product to your customers with up to 20 minutes of video time.

So how do you do it? Unfortunately, Amazon doesn’t have an easy way for third party sellers to add videos to their listings. Of course, you already knew this, which is why you’re here. We’ve got 3 different methods for getting videos onto your listing detail pages, and only one requires an invite to Vendor Central.


Using a third party to upload “Related Video Shorts”

Ever noticed the section under “Product Details” on an Amazon listing called “Related Video Shorts”? You’ll probably notice that only big brands, or best-selling items have videos in this location, and that they can range from animated advertisements to unboxings and unbiased product reviews.

What you probably didn’t know, is that ALL sellers on Amazon, third party or first party, have access to this feature. Behind the scenes of its eCommerce powerhouse, Amazon also operates a massive web hosting service called “Amazon Web Services” or “AWS”. Many companies and websites are hosted on this service, including all Amazon services. When a video is uploaded to an AWS server, Amazon’s computer scans the meta-tags for the video and tries to find connections to Amazon products for sale. If a connection is found, the computer will automatically add the video onto the Amazon listing.

What this means, is that you need only two things to get a video on your Amazon listing page.

  • A high quality, professional video under 20 minutes in length; and
  • Knowledge of meta-tags and ability to upload your video and tags to AWS

If done correctly, you’ll see the videos on your Amazon listing within 24 hours.

There are a few third-party companies with knowledge of meta-tags and AWS who offer this service to third party sellers on Amazon. One of the first, and certainly the best, is AMZ Product Video. They charge $250/video and you only pay if it’s successfully uploaded to your listing. 

 

Sign up for Vendor Express

This method is technically a hack, and therefore we encourage you to proceed with caution if you decide to try it. The basic idea is to sign up for a Vendor Express account on Amazon (it’s free) and setup a product that you want to sell.

After choosing your product, Amazon will create a shipment for you to send your items to them. At this point, your account is “unlocked” and you’re given access to all A+ listing content features (not Enhanced Brand Content) including videos. You can now upload your video, and lots of other content, before sending in your shipment to Amazon.

At this point, you don’t need to send the shipment to Amazon if you don’t plan to use Vendor Express. There is no penalty for not following through, and Amazon is currently not taking any action against sellers who try this hack (although their position could change any-day).

 

Get an invite to Vendor Central

This is the easiest, yet most inaccessible option for most sellers. If you sell your own brand on Amazon, reach at least $1MM annually in sales, and have absolutely stellar metrics and customer reviews, then you may be a candidate for Vendor Central.

If you do get an invite, this will unlock the door to many different programs on Amazon, specifically A+ content, including videos. At this point you can upload videos and they will appear on all your listings, without requiring you to do anything else.


Still Need Help?

However you decide to approach getting videos on your Amazon listing, you should always consider the cost-benefit. Is it worth the time and energy to put a video on your listing? Unsure how to get setup on Vendor Central or how to upload your A+ listing content? Give us a call or shoot us an email, and we’re more than happy to help. We provide a free consultation to all our readers and want to help YOU succeed on Amazon!

Posted in E-Commerce
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