Alibaba.com reaches 50 million wholesale buyers across 200 countries. Most consumer brands have never considered it. The ones that do find order sizes that make DTC look like a rounding error.
On Alibaba.com, nothing sells through a cart. Buyers send inquiries, negotiate terms, and place orders worth more than most brands see in a quarter of DTC. We build the systems that convert those inquiries into recurring wholesale accounts.
Without Verified Supplier status, most buyers scroll past your storefront entirely. We manage the audit process, profile optimization, and ongoing compliance so your storefront signals credibility from the first click.
Alibaba generates 20,000+ new RFQs daily. Most go unanswered or get a templated reply. We build response systems that qualify leads, match pricing to buyer intent, and move conversations toward samples and purchase orders.
Pay-for-Performance ads drive 60%+ of Alibaba traffic. We manage keyword bidding, budget allocation, and campaign structure to put your products in front of buyers actively sourcing your category.
Your Alibaba minisite is auto-translated into 18 languages. We optimize product listings, company profiles, and storefront content for both Alibaba’s search algorithm and international buyer expectations.
Minimum order quantities protect your brand from gray market exposure while keeping wholesale buyers engaged. We set pricing tiers and MOQ thresholds that balance margin, volume, and channel integrity.
Trade Assurance covers orders up to $500,000 and is what international buyers check before placing a first order. We manage the escrow workflow, shipping documentation, and compliance requirements that close deals across borders.
Alibaba opens distribution relationships that feed your entire business. A wholesale account in Southeast Asia becomes Amazon inventory in Singapore, retail shelf space in Dubai, and a Shopify subscription customer in London.
B2B metrics look nothing like B2C. A single conversion on Alibaba can be worth more than a month of DTC revenue. We track the numbers that predict whether your wholesale channel is building or stalling.
The percentage of buyer inquiries that convert to formal quotes. Low rates mean your listings, response time, or credentialing need work.
What each wholesale order is actually worth. On Alibaba, a single order can range from $500 to $500,000. We optimize MOQ tiers and pricing to push AOV upward without pricing out qualified buyers.
The percentage of buyers who place a second order. In B2B, the first order tests the product. The second order means the buyer trusts the relationship. Reorder rate tells you whether that trust is forming.
How often your quotes win against competing suppliers. Alibaba buyers typically request quotes from 3-5 suppliers. Win rate tells you whether your pricing, response quality, and credentialing are competitive.
Growth Audit
Our in-depth growth analysis helps brands identify exactly what they're missing, across strategy, ads performance, market fit, and more. 100% free for qualified brands.
