You built the brand. We'll build the channel. From account setup to first sale to sustainable ranking.
You've already done the hard part. The product exists. The brand has traction. Customers want it. But Amazon is a different animal, and most brands underestimate what it takes to show up correctly on a marketplace that sells 600 million products.
The common mistake isn't launching too slowly. It's launching too fast. A listing goes live before the images are right, before the keywords are mapped, before the FBA inventory is checked in, before the ad account is structured. Amazon's algorithm starts evaluating your product from day one, and first impressions compound. A weak launch teaches the algorithm that your product isn't relevant, and clawing back from that hole costs more than doing it right the first time.
Then there's the operational side. Account setup, Brand Registry, catalog structure, FBA shipment plans, compliance documentation, category approvals. For brands that have never sold on Amazon, the gap between "we want to be on Amazon" and "we're actually live and selling" is wider than it looks.
Amazon gives new products a brief window of elevated visibility during the first 30 to 60 days. Some people call it the honeymoon period. The mechanics are straightforward: Amazon shows your product to more shoppers than it normally would, then watches how they respond. Click-through rate, conversion rate, return rate, review velocity. Every data point during this window shapes where your product lands in organic search for months afterward.
Launching with unfinished creative, thin keyword coverage, or no advertising structure burns the one window where Amazon is actively testing whether your product deserves visibility. The brands that win treat launch as a coordinated event, not a soft open. When listing, ads, and inventory are aligned, the algorithm does most of the heavy lifting for you.
Aggressive ad spend, high-relevance targeting, early review generation. The window where Amazon decides if you're worth showing.
Shift budget to proven keywords. Refine creative based on real conversion data. Scale what converts, cut what doesn't.
Reduce TACoS. Build organic rank. Establish a sustainable run rate. The launch becomes the business.
Before launch, we build the infrastructure: Seller Central setup, Brand Registry enrollment, category approvals, and compliance documentation. We map your catalog against the competitive landscape — keyword research, pricing, category positioning — so each ASIN lands in the right space. FBA shipment plans are coordinated with your 3PL so inventory checks in before launch day, not after.
Listings built to convert from day one. Titles optimized for search and readability. Bullets structured around use cases, not feature dumps. Backend keywords cover long-tail and category-specific terms. A+ Content and Brand Store tell your story and set expectations that reduce returns. Main images get tested against the competitive grid: you need to win the click against 20 thumbnails, not just look good alone.
We build the ad account before any spend. Campaign architecture is layered: discovery campaigns to find which keywords convert, intent-capture campaigns to scale winners, and brand defense to protect your branded terms from competitors. The first 30 days run at higher TACoS by design — the goal is data acquisition and velocity, not immediate profitability. We set that expectation upfront.
Around day 30, acquisition mode shifts to efficiency. Budget moves from broad discovery to proven performers. Creative gets refined on real conversion data. Review velocity is tracked through Amazon Vine and organic follow-up. By day 90, the account runs at a sustainable TACoS with a clear organic ranking trajectory. From there, it's management, not launch.
Growth Audit
Whether you're launching a single ASIN or an entire brand, we map your launch window against the algorithmic signals Amazon actually rewards, and identify the gaps that would have cost you the first 90 days. 100% free for qualified brands.
