Most brands treat eBay as a place to offload excess inventory. The ones getting it right use Certified Refurbished, Promoted Listings, and category-specific strategy to turn eBay into a profitable channel.
eBay has 135 million active buyers and $80 billion in annual GMV. For brands in the right categories, the economics are better than Amazon. We build strategy around that.
Standard (cost-per-sale) and Advanced (CPC with keyword targeting) ad formats. Promoted listings get 36% more impressions than organic. We manage bid strategy, keyword targeting, and budget allocation across both.
Brand-approved channel for returns and B-stock with manufacturer-backed guarantees. Most brands leave this entire revenue line at zero. We build it into a structured, margin-positive program.
eBay's Authenticity Guarantee covers sneakers, watches, handbags, jewelry, and trading cards. 15 million items authenticated to date. For brands in these categories, this is a moat no other marketplace offers.
eBay's search algorithm ranks on relevance, seller performance, and listing quality. Listings with 90%+ item specifics rank 47% higher. We optimize titles, structured data, and sell-through velocity.
40,000+ brands use eBay's VeRO program to enforce IP rights. We monitor for unauthorized sellers, gray market product, and counterfeit listings, then file and manage enforcement.
eBay is strong in the UK, Germany, and Australia. The Global Shipping Program is one of the lowest-overhead paths to international revenue. We build strategy around your global distribution footprint.
eBay reaches buyers Amazon doesn't. Different demographics, different intent, different categories. The brands that treat it as part of a system capture revenue the rest leave behind.
On eBay, the difference between dumping inventory and running a channel is visible in four numbers.
The percentage of listed inventory that sells within a given period. This is the primary signal of pricing accuracy and listing quality. Cassini rewards consistent sell-through with higher organic rank.
Ad spend relative to attributed sales. eBay's cost-per-sale model makes this cleaner than most platforms. We optimize toward profitable ROAS, not just volume.
What your products actually sell for, net of promotions and offers. If ASP is declining while volume holds, you have a pricing problem. If both are declining, you have a positioning problem.
eBay's composite of defect rate, late shipment rate, and return rate. This directly affects Cassini ranking, Promoted Listings eligibility, and fee discounts. It compounds in both directions.
Growth Audit
Our in-depth growth analysis helps brands identify exactly what they're missing, across strategy, ads performance, market fit, and more. 100% free for qualified brands.
