Criteo's retail media network puts your ads on the digital properties of 40+ brick-and-mortar retailers. Costco, CVS, Albertsons, Best Buy, Ulta, Meijer, and more. We run the campaigns. You ramp the retailers your brand already sells in.
We build, launch, and optimize Criteo campaigns across the full retailer network. From onsite sponsored products to offsite audience extension, with measurement that ties every dollar to shelf-level sales.
Map your brick-and-mortar distribution to Criteo's retailer network. Spend follows your existing shelf, not the other way around. Prioritize the retailers where your brand already moves units.
Onsite placements at the moment of decision. Search results, category pages, product detail pages on each retailer's site. The highest-intent surface in retail media.
Awareness-tier creative across retailer-owned digital properties. Native banners, video, rich media that build brand consideration before the search even happens.
Reach retailer shoppers across the open web. Criteo's audience graph extends retargeting beyond the retailer site to news, weather, and lifestyle properties wherever the shopper goes next.
Retailer-spec assets for every placement type. We handle the production, compliance, and copy variants each retailer demands. No campaign gets rejected for a spec issue.
In-store sales attribution from retailer POS data. See ad-driven lift on shelf, not just clicks. The only ROI calculation that includes the brick-and-mortar register.
Criteo doesn't live on one retailer. It's the connective tissue across the entire brick-and-mortar landscape. Brands run it alongside the captive networks for full coverage.
Most retail media reporting stops at the click. We pull retailer POS data into the campaign view, so every ad dollar gets tied to a unit sold off the shelf.
Incremental ROAS calculated from closed-loop POS data, not Criteo's self-reported clicks. Separates the dollars that actually moved units off the shelf from the ones that hit baseline buyers anyway.
Ad-attributed offline sales at each retailer where you run. Pulled from retailer POS feeds and reconciled to campaign spend at the SKU level, so you can see lift retailer-by-retailer.
Percent of attributed orders from first-time buyers, by retailer. The signal that tells you whether Criteo is actually winning trial or just nudging incumbents who would have repurchased anyway.
Your brand's share of category sales within each retailer's ecosystem. Tracks who's winning the shelf, not just who's spending most on the ad auction.
Growth Audit
We audit your retail media footprint: which retailers your brand should be activating, where targeting is leaving money on the table, and how to close the gap between ad spend and shelf-level sales.
