One policy violation can freeze your entire Amazon business overnight. We make sure that doesn't happen.
Amazon's enforcement has gotten faster and less forgiving. The Account Health Rating scores every brand 0 to 1,000: you start at 200, earn points slowly through order volume, and lose them fast through violations. A single critical violation (counterfeits, restricted products, safety complaints) drops your score to zero instantly, regardless of history.
Most brands don't get suspended for doing something wrong on purpose. They get suspended because a policy changed and nobody caught it, a listing claim triggered an automated flag, or a complaint pattern crossed a threshold nobody was watching. Amazon flags first and investigates later.
The real cost isn't the suspension itself. It's the cascade: ad campaigns pause, organic rank decays, inventory sits in FBA accruing storage fees, and competitors absorb the demand you built. A two-week suspension during Q4 can cost six figures that never come back.
Amazon evaluates account health across three areas. All three feed your AHR, and all three can independently trigger enforcement. Understanding what's measured is the first step toward managing it.
The thresholds look generous on paper. In practice, they're not. A 1% Order Defect Rate sounds like a wide lane until you realize that a bad week of holiday returns can spike your rate before you have time to react. The measurement window is 60 days, which means a single rough stretch has outsized impact.
Tracks negative feedback, A-to-Z claims, and chargebacks. Heaviest weight in the AHR formula. Top brands maintain ODR below 0.3%.
Applies primarily to FBM. FBA covers fulfillment metrics, but you're still responsible for everything else.
Listing accuracy, authenticity, restricted products, IP. Where most brands get blindsided. Repeat-violation caps trigger automatic deactivation regardless of AHR.
We review the Account Health Dashboard, Voice of the Customer data, and performance notifications across every account we manage. Not monthly. Not weekly. Daily. Flags get addressed before they compound. A listing suppression caught on day one is a minor fix. Caught on day fourteen, it's a revenue problem.
Every listing we create or optimize goes through compliance review before it goes live. Claims are checked against Amazon's current restricted phrases list. Images meet technical and policy requirements. Backend keywords don't include prohibited terms. The goal is to never give Amazon's automated systems a reason to flag you in the first place.
If enforcement does happen, speed matters. Amazon typically gives 72 hours to respond, and the quality of your Plan of Action determines whether you're reinstated in days or weeks. We maintain organized documentation (invoices, supply chain records, compliance history) so that if an appeal is needed, we're not scrambling to assemble it from scratch.
Amazon updates its policies frequently, and what was compliant six months ago may not be today. We track policy changes across Seller Central announcements, category-specific requirements, and enforcement pattern shifts. When something changes that affects your account, you hear about it from us before you hear about it from Amazon.
Growth Audit
We audit your listings for policy and IP risk, score your Account Health metrics against Amazon's enforcement thresholds, and document the early-warning monitoring that prevents 3 a.m. suspension notices. 100% free for qualified brands.
