The 1P model served its purpose. If it's no longer serving yours, we can help you figure out what's next.
For a growing number of brands, the math stops making sense on 1P. Purchase orders are unpredictable. Chargebacks are climbing. Amazon sets your retail price, which erodes MAP enforcement across every other channel you sell in. And the compliance burden (ASN v2 labeling, automated audits, penalty structures) keeps getting heavier.
The hardest part isn't deciding to explore 3P. The hardest part is knowing whether the move actually pencils out for your specific catalog, your margin structure, and your operational capacity. That's where most brands get stuck: somewhere between "we should look at this" and "we don't know where to start."
Before we recommend anything, we model it. A 1P-to-3P transition only makes sense if the numbers say so, and the numbers are more complicated than "3P margins are higher."
You're trading a wholesale cost structure for referral fees, FBA fees, storage costs, advertising spend you now control, and operational overhead you now own. For some SKUs, the margin improvement is dramatic. For others (especially sub-$15 ASP products where FBA fees eat 30-40% of the retail price), 1P might actually be the better home. We're not interested in moving you to 3P for the sake of it. We're interested in putting every SKU where it performs best.
We build a full P&L comparison across your catalog: SKU-level margin modeling under both 1P and 3P, factoring in referral fees, fulfillment costs, advertising assumptions, and the operational lift required to run 3P at Amazon's performance standards.
The right answer depends on your catalog.
We model every SKU across both selling models. Wholesale cost vs. referral fees, FBA fees, ad spend, and operational overhead. You get a clear answer on which SKUs belong on 3P, which stay on 1P, and which need a hybrid approach.
Seller Central account creation, Brand Registry enrollment, ASIN migration (or new listing creation linked to existing ASINs to preserve reviews and search rank). We handle the compliance paperwork, document matching, and verification process that trips up most brands.
This is the part that breaks most transitions. We coordinate the timing between your last 1P purchase orders depleting and your 3P FBA inventory going live. The goal: zero days of "Currently Unavailable." We work with your Vendor Manager sell-through data to time FBA inbound shipments so your offer is live the moment Amazon's 1P stock runs out. We also rebuild your advertising structure in Seller Central (your Vendor Central ad account doesn't carry over) and ramp spend immediately to protect ranking and Buy Box position.
Moving to 3P means you're now competing for the Buy Box on your own listings. If unauthorized sellers are sourcing your product through distributors, liquidators, or gray market channels and listing 12-18% below MSRP, you'll lose the Buy Box 80%+ of the time regardless of your seller metrics. We help you clean up distribution agreements, enforce MAP, and lock down your listings before the transition, not after.
Growth Audit
We'll run the numbers with you. No commitment, no pitch. Just the math.
