Whatnot users spend 95 minutes a day on the app. Live shows convert at 10x the rate of static listings. Most brands haven't touched it because they don't know where to start — the right hosts, the right format, the right cadence. We source the talent and build the playbook.
Whatnot requires a host, a format, a product lineup, and a community that tunes in every week. We source the talent and build the system around all four.
Live commerce lives and dies on the host. We source and vet on-camera talent who can sell and entertain simultaneously — then pair them with your brand, product, and audience. The host is the channel, and getting this wrong means everything else is wasted.
Starting bids at $1 generates more revenue than high starting prices. We structure show lineups like setlists, with escalating value, strategic giveaways, and auction psychology that drives competitive bidding.
Colorways, bundles, limited editions. Any brand with product variation can run show formats that drive urgency and full-price sell-through. We help you curate what goes live and in what order.
Whatnot followers tune in intentionally. Show regulars are among the highest-LTV customers any brand can acquire. We build follower acquisition strategy around show cadence, giveaways, and cross-promotion.
Thursday through Sunday evenings drive the highest engagement. We build weekly show calendars that train your audience when to show up, creating appointment commerce that compounds over time.
Per-show metrics: conversion rate, average viewers, peak concurrent, revenue per minute, buyer retention. We use show-level data to optimize format, timing, product mix, and host performance.
Whatnot drives discovery and urgency. Your other channels handle the rest. A buyer who discovers your brand on a live show becomes a Shopify subscriber, an Amazon repeat customer, and a follower who tunes in next week.
The live show, in person.
Whatnot shows build the kind of energy that translates directly to pop-ups, trade shows, and retail activations. A brand with an engaged Whatnot audience already has a built-in crowd for in-person events.
Traditional ecommerce metrics don't apply here. A Whatnot show is closer to a live event than a product page. We track the numbers that predict whether your shows are building an audience or losing one.
Total sales generated in a single live session. Revenue per show should trend upward as your follower base grows and your host improves. Flat or declining numbers mean your format needs work.
The highest number of simultaneous viewers during a show. This measures whether your scheduling, promotion, and show format are pulling an audience. Low peaks with high followers means your content isn't compelling enough to tune in for.
The percentage of buyers who return for a second show. Whatnot's platform-wide retention is 80%+. If yours is below that, something in your show format, product mix, or host performance needs to change.
How effectively your giveaways convert viewers into bidders. Giveaways are the primary engagement tool on Whatnot, but they only matter if they keep people in the room long enough to buy. We optimize timing, frequency, and value.
Growth Audit
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