Instacart captures 45% of online grocery, but most brands manage it like an afterthought. We build strategies native to how Instacart actually works.
Instacart is an ad platform sitting on top of every major grocery retailer in the country. We build strategy around that distinction.
Keyword-targeted ads that show up during a grocery run, when intent is at its highest. CPCs on Instacart are still below Amazon and Walmart. That gap is closing. We help brands capture share while the economics are favorable.
Display and video formats with built-in add-to-cart functionality. These drive basket penetration at the moment a shopper is building their order.
Organic rank on Instacart depends on content completeness, availability scores, and review velocity. All three are manageable. All three compound.
Instacart’s smart carts are deployed across thousands of stores. Ads trigger in relevant aisles, only when your product is in stock. Retail media that follows shoppers off the screen and into the store.
Instacart+ subscribers order 3-4x more frequently. Targeting this cohort is the highest-leverage move in CPG retail media. We build campaigns around subscriber behavior and reorder cadence.
Instacart reach is gated by which retailers carry your product. We build strategy backward from your retail footprint to maximize addressable shoppers, not impressions.
Instacart connects you to 1,500+ retailers. Amazon owns grocery search. Shopify captures direct. The brands winning in CPG treat all three as one system.
Where baskets get built.
Instacart’s Caper Carts and retailer partnerships mean your ads follow shoppers into physical stores. Strong Instacart performance translates directly to shelf velocity at Costco, Kroger, and Publix.
On Instacart, a single purchase means almost nothing. The metrics that matter are the ones that predict whether your brand shows up in the next grocery run.
The percentage of category impressions your products capture. This is the primary indicator of organic visibility on Instacart, and it drives everything else.
How often your products appear in Instacart baskets. This measures whether your ads and organic presence are actually influencing purchase decisions at the moment they’re made.
Instacart+ subscribers are the highest-value shoppers on the platform. The rate at which they reorder your product is the clearest signal of long-term category share.
The conversion rate from impression to cart. On Instacart, shoppers are already in buying mode. A low add-to-cart rate means your content, pricing, or availability has a gap.
Growth Audit
We build Instacart strategy around your retail footprint, not around generic playbooks. Sponsored Products, digital shelf optimization, Instacart+ targeting, and distribution-aware campaign planning. Get a free audit of your Instacart performance.
