We don't keep Meta in a silo. We use it to drive traffic where it actually converts — and route it to the channel where that customer buys. Full attribution. Real outcomes.
Most agencies treat Meta like a closed loop. We treat it like what it actually is: the best demand-generation tool in ecommerce when pointed in the right direction.
ROAS is the whole story
They hit a 4x ROAS and call it a win. Nobody asks what happened after the click, or whether that customer ever came back.
One destination, one shot
Every ad goes to the DTC site. No consideration of where that customer actually converts best.
Same creative, forever
They find something that works and run it into the ground. No creative velocity, no testing cadence.
Attribution is a black box
Post-iOS14, they're guessing. No server-side events, no CAPI — just whatever Meta's dashboard says.
The Closed Loop.
Full-funnel metrics
ROAS tells you what Meta thinks. We track what actually hits the bottom line — CPP, blended CAC, repurchase rate, and more.
Traffic goes where it converts
We look at your full channel landscape and route Meta traffic to the highest-converting destination for that customer.
Creative as a system
Static, video, UGC — rotating on a testing cadence. We kill losers fast and scale winners across formats.
Clean signals, real data
CAPI integration, server-side events, proper UTM structure. We measure what's actually happening, not what Meta wants us to see.
Built for the Full Funnel.
Five things we believe that most agencies don't. Click any card.
We look at your full conversion landscape before deciding where Meta traffic lands. The right destination changes by product, customer stage, and margin profile.
See how Pitted's routing strategy compounds compared to your current approach.
Your Meta-Supported Channels
Select channels to see the Pitted advantage.
Select a channel to compare data.
Lifestyle shots, product photos, and ad creative — designed specifically for Meta audiences. Performance-first content that actually converts.
Growth Audit
We build the targeting architecture, attribution stack, and cross-channel routing that turns Meta spend into real profit. Get a free audit of your ad account — structure, tracking, and where your traffic should actually be going.
