Pitted Labs
Google

They're Already
Searching.

Google is where demand starts. Shopping, Search, YouTube, organic. We build the system that captures it: the right campaigns, the right landing pages, the right measurement to know what's actually working.

What We Run

Search. Shopping.
Everything Between.

Google is not one channel. It's Search, Shopping, Display, YouTube, and Performance Max all working together. Most agencies run them in silos. We run them as a system.

Performance Max

Google’s AI-driven campaign type runs across Search, Shopping, Display, YouTube, and Gmail simultaneously. We structure PMax by margin tier so the algorithm optimizes for profit, not just volume.

Shopping & Feed

Shopping ads drive 85% of retail search clicks. We optimize your Merchant Center feed: titles, attributes, images, custom labels. Clean data in, better placements out. The feed is the foundation everything else runs on.

Search & YouTube Ads

Branded defense, non-branded conquest, and YouTube placements, structured to separate each. We protect your brand terms, capture category demand, and put your product in front of buyers across Search and video.

SEO & Organic

Technical SEO, content strategy, and site structure that compounds over time. Paid gets you traffic today. Organic makes every other channel cheaper next year.

Attribution & Measurement

Last-click is a lie. We set up GA4, server-side tracking, and multi-touch attribution so you know which Google touchpoints actually drive revenue, not which ones take credit.

Landing Page Routing

Not all search traffic should go to the same place. We route Google clicks to Shopify, Amazon, or dedicated landing pages based on intent, margin, and where that customer is most likely to convert.

Where the Click Lands

Google Starts the
Conversation.

Search intent is the most valuable signal in ecommerce. Where you send that traffic determines whether it becomes a one-time sale or a long-term customer.

Growth Audit

Ready to
Get Pitted?

We run Google Shopping, Search, PMax, and SEO as part of your full-channel strategy. Get a free audit of your Google performance, feed quality, and where your traffic should actually be landing.