Pitted Labs
TikTok

Commerce at the
Speed of Culture.

TikTok is a different beast, so we treat it like one. We combine a creator-first strategy with Shop infrastructure to drive real, sustainable momentum.

TikTok Shop Partner
How We Work

We Do TikTok Differently.

Most agencies treat TikTok like every other platform. The old playbook doesn't work here.

The Agency Model

Run ads like it's Instagram.

Paid placements can only get you so far. Agencies default to ads because that's their muscle memory, but creator-first strategies consistently outperform.

Wrong creators, wrong reasons

A lifestyle macro with 2M followers who never converts costs more than a category-matched micro who moves product every post.

Full catalog. No strategy.

They upload every SKU like it's a Shopify storefront. TikTok's discovery engine doesn't work that way โ€” hero products shine when they're hand-selected.

Burn the budget on content

Studio shoots, polished brand content, static creative. TikTok rewards velocity and authenticity. They're optimizing for the wrong platform.

Yesterday's Playbook.

The Pitted Model

It's Certified Organic.

Creator seeding is our primary strategy โ€” we let the algorithm do the heavy lifting. Paid amplification has its place, but organic reach is where the compounding happens.

Matched by conversion data

Every creator is sourced against category-level purchase behavior. Followers are a vanity metric. We care about who actually drives checkouts.

Hero products come first

We identify your 1โ€“3 highest-velocity SKUs and build the entire Shop strategy around them. One viral hero beats 500 ignored listings every time.

Priority partner. Direct line.

When the Shop backend breaks or the algorithm shifts, we have a direct line to TikTok staff. Not a support ticket โ€” an actual conversation.

Built for TikTok.

Budget Comparison

Same Budget.
Completely Different Results.

Agencies burn your budget on skippable ads and expensive creative that gets 200 views. We seed creators whose audiences are vetted to convert.

$1K
$1K$500K
$1K$2K$3K$4KM1M2M3M4M5M6M7M8M9M10M11M12

1.2x more GMV by month 12.

Creator ROI Calculator

See Your
TikTok Shop Revenue.

Drag the sliders to estimate your monthly GMV from TikTok Shop creators.

$35
$10$200
30
5300
25K
1K500K

Estimated Monthly Results

$234K

Monthly GMV

$206K

Net Revenue (after fees)

$2.8M

Annual GMV

$47K

Halo Effect (other channels)

Fuel for the Fire

The Halo Effect.

TikTok doesn't just drive Shop sales. It floods Search & Direct Traffic with branded intent. We track the correlation between your viral moments and Total Sales Velocity.

Organic Search Lift
Lower Blended CAC
Total Brand Sales
Cross-Channel Impact
TikTok
Amazon
Shopify
W1W2W3W4W5W6W7W8W9W10W11W12

Channels impacted by the halo effect

Growth Audit

Ready to
Get Pitted?

You own the brand. We build the creator army. Get a free audit of your TikTok Shop readiness โ€” affiliates, Shop backend, content strategy, and the growth levers most brands never touch.